Clarity Pour Over V60 Drip Coffee maker - 50 Filters Included

Whole beans are the key to preserving the freshness and flavor of your coffee, as they retain their qualities longer than ground coffee, which quickly loses its aroma and taste due to exposure to air and light.

By grinding your beans right before brewing, you unlock the full potential of the oils and compounds responsible for coffee's rich flavor and aroma, ensuring a more vibrant and enjoyable cup every time.

Freshly roasted coffee provides the best flavour in your cup. They are packed with oils and compounds that contribute to the coffee’s aroma and taste.

When coffee beans are exposed to air, they begin to oxidize, leading to a loss of these flavourful qualities. This is why coffee enthusiasts often emphasize the importance of using beans that are as close to their roasting date as possible.

Additionally, freshly roasted beans have a higher level of carbon dioxide, which can enhance the extraction process, resulting in a more vibrant and full-bodied brew. By prioritizing freshness, you ensure that your coffee has the richest and most complex flavor profile possible

The grind size influences the extraction process; A finer grind increases the surface area in contact with water, leading to a faster extraction of flavours and oils.

This is ideal for methods with short brew times, like espresso. However, too fine a grind can result in over-extraction, making your coffee taste bitter.

Conversely, a coarser grind is better for longer brewing methods, such as French press or cold brew. It slows down the extraction process, reducing the risk of over-extraction and resulting in a smoother, more balanced flavor.